Abacus Software

I get a call from a potential client. “Bart” was referred to me by a business colleague. He runs an oil company in New Jersey. He has heard of the success my business has had in promoting oil companies, and selling oil and services online. We do the standard dance of him asking me what […]

You’re looking at your newsfeed on Facebook, and you get to a post with a catchy headline. Someone did something, and you’re not going to believe what happens next. Click on the link to see. Or, 8 top reasons your relationship is failing. Or some other top 10 or 20 list of the reasons something […]

I’ve created hundreds of websites in over 20 years of being in business. Many of them are family owned, with less than 10 employees. Often the “About Us” or “Mission” page has a statement that goes something like this: “My husband and I have always had this passion to offer **enter service here** to the […]

I’m often asked “What do you think?” as it pertains to a website. Let me explain how it happens. I set out to create a new website for a client. Many of the businesses that hire me have websites that are at least 10 years old. They don’t adhere to any current web principles or […]

Countless times I’m asked to rescue a domain from a rogue developer. Often the web developer will register the client’s domain in their (web developer) name. They develop the website, launch it, everything works and the customer is happy. What more can you ask for? Next time the customer wants to revamp the website and […]

When building a website, rule of thumb says you describe in detail, the products and services of the company, the experience they have and you showcase the three items that they are great at. As part of Abacus Software’s discovery phase, we brainstorm with the client to gather as much information as possible about the […]

The internet has sprung a cottage industry of “Do It Yourself.” You can learn to do “everything” with the help of YouTube (and other educational sites), from a homemade A/C, how to heat your room with some candles and clay pots to a “no-sew one-shoulder wrap dress”. Everyone can roll up their sleeves, be creative […]